Resume
> Marketing Marc
William Sloan
Marc William Sloan
PH: 415.441.3132
EM:
mwsloan@lycos.com
875 Post Street Suite #130 San Francisco,
CA 94109
Resume
> Practical Skills:
An Account Management
position benefiting from my background in print, direct mail, internet,
and outdoor marketing.
Resume
>Achievements:
10+Years of Sales Experience, including strategy
planning, staff hiring/training, lead generation, presentations,
and client follow-through.
5+ Years of Marketing Communications Experience, including
market research, strategy planning, advertising,
direct mail, retail promotion, public relations.
Special knowledge of
Print Buyer & Print Production Traffic Management,
Direct Mail Management, Outdoor
Advertising Management, Internet Marketing, and Strategic Vendor
Selection, & Negotiation.
Persuasive, Productive & Creative in resolving issues to
ensure client loyalty
Resume > Business
Experience:
Sales:
- Developed
and executed sales and marketing plans related to new business acquisitions
and strategic business
alliances.
- Hired,
trained, and managed direct outside sales staff.
- Exceeded
sales quotas for direct mail companies, establishing new business exceeding
$850,000 annually,
and producing annual sales of $1,500,000.
- Helped
teams exceed team sales quotas of $4,000,000.
- Established
new business for four satellite print and direct mail facilities.
Marketing:
- Advised
print buyers on technical production of outdoor and point-of-purchase
promotions, direct mail
materials, laser imaging, lettershop production, database design
and manipulation, and US Postal requirements
-
Coordinated extensively with advertising agencies on projects.
-
Created, implemented and evaluated market research studies to determine
target markets and customer needs.
- Developed
and executed marketing plans and budgets including advertising, website
development and promotion,
public relations, and market research.
-
Implemented media plan to promote website and related company services.
-
Created advertising rate card and sales program to initiate website
revenue.
-
Created print ads, retail and direct sales promotions.
- Analyzed
effectiveness and value of business partners, and recommended new strategic
business opportunities.
- Evaluated
and implemented interactive software to enhance website and product
development efforts.
- Event
Coordination.
- Promotional
Spokesperson.
Resume > Work Experience:
Promo
Mgr. & League Coord. Golden Gate Sport &
Social Club SF,
CA 02/02 - Active
Sr.
Account Manager American
Business Communications
SSF, CA 12/00 - 06/01
Sr.
Account Manager FYI
Direct, Inc. Brisbane,
CA 03/00 - 12/00
Sr.
Account & Sales Mgr. Snyder-Newell,
Inc. SSF,
CA 03/97 - 03/00
Sr.
Marketing Manager United
Credit Services, Inc. SF,
CA 10/95 - 03/97
Regional
Sales Rep. National
Print Group, Inc. SF,
CA 05/94 - 10/95
Sales
Representative The
Print People, Inc Chicago,
IL 05/92 - 05/94
Resume > Education:
9/85
- 4/89 Rochester Institute of Technology/ R.I.T www.rit.edu Rochester, NY
College
of Graphic Arts and Photography, School of Printing Management and Sciences.
Bachelor
of Science: Print Production Management, May 198
Associate
of Applied Science: Printing Production, May 1897
9/78
- 4/82 The Latin High School of Chicago
www.latinschool.org
Chicago,
IL
General
Education High School Diploma: Liberal Arts, May 1982
Resume > Affiliations:
Mailing
& Fulfillment Services Association (MFSA)
Direct Marketing
Association (DMA)
Graphic
Arts Association (GAA)
Graphic
Arts Technical Foundation (GATF)
Printing
Industries of America, Inc. (PIA)
Resume > References:
Available
Upon Request.
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